Marketing tip #2 for January

With motivation for health at an all time high for the year (New Year resolutions rarely last till February, as we know!), now is the perfect time to offer your clients an opporunity to join one of your longer term treatment or wellness programs. Continue reading →


Posted on 19. Jan, 2012 by under Wellbeing .

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3 Quick Tips to Get More Appointments in January

This time of year, its normal for your practice to be a little quiet and for your clients to take a few weeks post Xmas before they have the time and motivation to do anything positive about their health. Continue reading →


Posted on 16. Jan, 2012 by under Wellbeing .

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Creating PASSIVE INCOME in your health practice – is it really possible?

If you have ever been to a wealth creation seminar, you will have no doubt heard the term “passive income” bandied around, and yet rarely do we ever actually meet someone who actually has it, let alone hearing about it for a natural health practitioner!
Over the years we have developed a number of passive income [...]


Posted on 02. Dec, 2011 by under Wellbeing .

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WARNING: Health Practitioner Burn Out is UNAVOIDABLE

I’m getting burnt out!”
That’s the first thing Jane (not her real name) said to me when I asked my audience what their major problem or frustration was in their practice. (I was running my well known one day business skills for health practitiioners workshop)
At first, I couldn’t believe it – I knew this lady, and [...]


Posted on 12. Nov, 2011 by under Wellbeing .

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What I have learnt from my new baby girl…

It’s now indisputable – I’m a lucky man! In late July this year my wife Fiona gave birth to a beautiful baby girl, Giorgie Rachel Gibson. After spending the first few days of her life without a name (we were convinced she was going to be a boy!) we decided on the Italian spelling of [...]


Posted on 06. Nov, 2011 by under Wellbeing .

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This was the most important day of my business life…

I can still remember the moment it happened.
After 17 years of working for myself in the health and fitness industry, frustrated and pulling a regular 55 hour week and only barely getting by financially, my good mate Bret Thomson dragged me kicking and screaming to a business and marketing workshop in Sydney.
But what an important [...]


Posted on 16. Sep, 2011 by under Wellbeing .

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How much is this marketing mistake costing your health practice?

Hi there
I was on a call with one of my Fast Track clients yesterday and I had to remind her of an important lesson about managing customers. I wanted to share this with you to help you avoid the same “deadly” mistake I see so many practitioners making.
In customer relations the number one rule is [...]


Posted on 16. Jun, 2011 by under Wellbeing .

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Climbing the “Rocks of Understanding”

Hi there,
We have just finished our Lifestyle Practitioner Academy Mastermind Coaching conference on the weekend, so as the head coach I’m feeling pretty exhausted yet satisfied. I always feel grateful after these weekends too – after all, its a pretty humbling feeling at the end of the day to have 40 or more of Australia’s [...]


Posted on 26. May, 2011 by under Wellbeing .

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What business are you really in?

Hi there
I had a conversation with a naturopath/nutritionist today, where she spent considerable time explaining to me her marketing woes, and how nobody really seemed to pay attention to her signage or “special discount” offers.
Rather than spend all day talking about what wasn’t working for her, I simply asked her a question which made [...]


Posted on 11. May, 2011 by under Wellbeing .

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How does a health practice owner work 20% less and make 40% more?

This quick story might resonate for you…
I met with a client recently who completely amazed me. Karen (not her real name) owns a big practice with a lot of staff, a great reputation and a very high turnover. When I first took her on as a client, she told me she was working over 100 [...]


Posted on 11. Mar, 2011 by under Wellbeing .

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